Viewa is pleased to share that CEO Ed Sedgley was recently featured on the Profit is a Choice podcast hosted by Michele Williams. The conversation focuses on how AI and augmented reality are reshaping the sales cycle for retailers and manufacturers.
Ed discusses how modern visualization tools help customers make confident decisions earlier in the buying journey. He highlights the growing expectation for photorealistic product clarity, real time customization, and the ability to see products in context before committing to a purchase.
Insights from the episode
- AI visualization as a sales accelerator: Ed explains how AI driven imagery reduces uncertainty and helps customers move forward with greater confidence.
- Augmented reality as a new standard: With most customers researching online before purchasing, AR is now essential for showing products in real environments and keeping engagement high.
- Clearer expectations and reduced returns: Ed outlines how Viewa technology supports retailers by presenting accurate, photorealistic product options that improve satisfaction and reduce post purchase friction.
- Industry perspective: The conversation highlights a major shift in customer behavior. Buyers want clarity, accuracy, and confidence before they commit. Visualization is now a core part of the sales process and a competitive advantage for brands that adopt it. Ed's insights align with Viewa's mission to help retailers and manufacturers deliver better outcomes through next generation visualization tools.
Listen to the episode
The full conversation is available on Scarlet Thread Consulting’s Profit is a Choice podcast: “Using AI and Augmented Reality to Shorten the Sales Cycle”