Who we are

Viewa is augmented reality that actually looks like reality. Sounds like a simple ask, but plenty of platforms have tried to bring customer confidence back to e-commerce with dodgy, low-res renders that make products look worse than real life.

Back in the pandemic when we started Viewa, makers and manufacturers were grappling with a screens-only world. We know in a split second whether we like something in real life, but seeing it on screen, out of context? There are so many barriers to that yes! moment. E-commerce just couldn't match brick-and-mortar when it came to big things like pools or redec jobs.

We had a background in AR. We knew it should've been solving this problem. But it couldn't be glitchy or slow to load. It couldn't force people to download apps. It had to work instantly, hold their hand through big and expensive decisions, and it had to look s**t hot.

So we started work with our first pool client and a fabric client to see if we could do it better. They referred us to another pool distributor and a blind company. Then the world opened up, and we hit the trade shows.

By weaving in a third industry 4.0 technology — AI — we could create a stunning, immersive experience that put excitement back into the e-commerce journey. Not quite real life, but not far off.

A mantra emerged during those early days: seeing is believing.

AR is advanced stuff. Especially when you're constantly looping in advancements that are literally weeks old. But the effect is simple: our customers believe in the tech the minute they see the demo and their customers believe in their products when they seem them come alive through the Viewa lens.

Our customers are now taking shoppers through deep detail and abundant choices like an in-store salesperson would.

It's doing unbelievable things — tripling cart value, 10x-ing dwell time, 11x-ing likelihood of purchase.

We're both from tech backgrounds, so we had the typical confidence we could do it better than anyone else. The blend of 3D tech, AR projection, and a pinch of AI to provide design assistance and beautiful photorealism have helped us do just that.